At Lanna Coffee Co., we believe that every cup of coffee should tell a story, not just of rich flavors and aromas, but of the people and places behind it. Our latest limited release, Guatemala La Morena Huehuetenango, embodies this philosophy in every sense. Available starting tomorrow, this exceptional coffee is the result of a remarkable journey that began with a simple yet powerful idea: to empower female coffee growers and bring their extraordinary coffees to the global stage.
The Birth of La Morena
The La Morena program was launched in 2016 by Genuine Origin with a clear mission: to address gender inequality in coffee farming and provide female coffee growers with access to the global supply chain. What started as a small initiative involving just four members of the International Women's Coffee Alliance (IWCA) quickly captured the attention of coffee roasters. The initial micro-lot, consisting of only 32 boxes of green coffee beans, was an instant hit. The quality and uniqueness of the coffee spoke for itself, and the limited supply quickly sold out, paving the way for what would become a transformative platform for women in coffee.
By 2023, the La Morena program had grown exponentially, now supporting over 800 women farmers across the coffee-rich regions of Huehuetenango and Baja Verapaz in Guatemala. What began as a modest micro-lot of approximately 2,000 pounds has blossomed into a movement that not only champions gender equality but also delivers some of the most sought-after coffees in the industry. Each cup of Guatemala La Morena Huehuetenango is a testament to the dedication, skill, and resilience of these female coffee producers.
The Terroir of Huehuetenango
Huehuetenango is one of Guatemala's most revered coffee-growing regions, and for good reason. Nestled in the highlands, this remote area is blessed with a unique combination of climate, altitude, and soil that creates ideal conditions for growing coffee. The coffee plants thrive at altitudes ranging from 5,000 to 6,500 feet (1,500 to 2,000 meters) above sea level, where the dry, frost-free conditions and moderate temperatures (68-70°F) foster slow and even maturation of the coffee cherries.
The volcanic soil, enriched by centuries of volcanic activity, adds depth and complexity to the flavor profile of the coffee. The region's microclimates, shaped by the towering mountain ranges, further contribute to the distinct characteristics of Huehuetenango coffee. Farmers in this region, often working in remote and challenging environments, have perfected the art of coffee processing, frequently setting up their own mills along the rivers to ensure the quality of their product.
The Flavor Experience
Our Guatemala La Morena Huehuetenango is a medium-dark roast that captures the essence of the region's terroir. In the cup, you'll be greeted with an intense acidity that is both vibrant and refreshing, balanced by a full body that lends richness to each sip. The flavor profile is a delightful symphony of winey notes, complemented by the sweetness of brown sugar, the fruity brightness of fig and black currant, and the indulgent depth of dark chocolate. This coffee is perfect for those who appreciate a well-rounded and complex cup that reveals new layers with every sip.
A Coffee with Impact
When you enjoy a cup of Guatemala La Morena Huehuetenango, you're not just savoring a remarkable coffee—you're also supporting a movement that empowers women in the coffee industry. The success of the La Morena program has opened doors for female coffee growers, providing them with opportunities to improve their livelihoods, invest in their communities, and continue producing some of the world's finest coffees.
As this limited release becomes available tomorrow, we invite you to join us in celebrating the incredible journey of Guatemala La Morena Huehuetenango. This coffee is more than just a beverage—it's a story of resilience, empowerment, and the transformative power of coffee.